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All the work you’ve put in with the research and writing can be ruined with a silly typo in a heading or a duplicated sentence. White papers are meant to be informative, full of value and well-researched. And there’s no better way to support your findings than with solid data. The example below shows how the main topic page is divided into subtopics. This page could work as an opener for a more extended section, which will be separated into three subsections, mirroring the first page.
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“Time to step up” – white paper calls for architects and designers to implement wellbeing into designs - The Fifth Estate
“Time to step up” – white paper calls for architects and designers to implement wellbeing into designs.
Posted: Thu, 08 Feb 2024 08:00:00 GMT [source]
Check out how this example uses plenty of white space on nearly every page. An easy way to bring attention to important points is to place an icon beside the text. But the icons help direct the eye to each section header and break up the text.
Make your page numbers stand out so your white paper is easy to scan
When you’re designing a multi-page document like a white paper or a report, your pages should have a cohesive look and flow. Good policy white paper examples include a brief description of the scope of a problem or issue to be discussed, alongside recommendations. Governmental organizations write white papers to outline policies before proposing new bills and legislations. A white paper is a good tool for gathering feedback from the public before implementing wide-reaching policy changes. Photos help create a connection between the information in your white paper and your reader.
Highlight key takeaways to summarize the information in your white paper
It’s a great document to showcase a company’s expertise in the field and to win over investors. A white paper can also be used for marketing purposes and brand awareness (which I’ll discuss in the next section). Not only can you address your white paper readers by name, but you can highlight different sections of your content based on their industry, role, or other available data. Solidify that personal connection through photography, graphics or video explicitly created for the white paper. No matter which white paper template you decide to use or develop on your own, be sure to make good use of it. White papers are valuable content types for all customer demographics and effective lead gen tools — but only if they are high quality and targeted.
Before making your white paper engaging, you first need to make it informative and credible. After all, it’s an important document to establish you as a thought leader in your industry. A stark contrast to the red accent color, we have a cool color scheme with blues and greens for this organizational design white paper example. This is a great color scheme to use for a more creative industry or topic.
Trying heading over to Pinterest and searching “white paper templates.” You’ll get tons of results for white papers of all kinds. You can check out their site for the full complement of white paper templates. You can access some with a free account, while others require a premium account.
Q. How Do You Start Writing a Whitepaper?
Companies can also use white papers to show that their product or service can best solve their customers’ problems. Of course, they still need to back their claims with research and evidence. Even if your white paper has valuable information, a lot of text might make it difficult for readers to absorb everything. If you're looking for a quick and easy way to create white papers, there's no better tool than Visme. Each of the images in the template has a dark blue color overlay atop it to ensure it fits in well with the overall design. You can easily customize the color overlay color in the Visme editor if you decide to switch up the color scheme.
What is the Difference Between a White Paper and a Report?
When you produce content, you ideally want readers to share your assets with others. White papers, as the Demand Gen Report found, are actually the most likely type of content to be shared with colleagues. The results of a survey that asked over 500 marketing professionals about event planning in the face of worldwide uncertainty can be found in this paper. This is another whitepaper that uses a pay/information wall, which positions their white paper as a method for gettting capital. The more touchpoints you create, the more likely it is that potential customers will read your white paper.
You can also embed your content on a website using a snippet of code. Once you’re done, you can download your white paper in your preferred format, such as PDF or HTML5, share it with a link or embed it on your website. To start using Venngage's free white paper maker, sign up for free using your email, Facebook or Gmail account. Tell us about yourself and your design style preferences so we can optimize our template recommendations for you. You can unlock more professional design features by subscribing to a Premium or Business plan.
As a result, the reading experience is enhanced and sharing on social media platforms is made easier. A white paper typically looks like a document with 8-12 pages starting with an eye-catching cover page and an enticing title. If you’re looking for visual examples of white papers, check out this list, where we share a wide variety of white paper examples. White papers began as text-heavy government documents used to inform and educate policymakers. Today, we use white papers in many industries, including sales and marketing. The value of the design and overall look of white papers has increased over time, and now companies style and format white papers in a myriad of ways.
It’s important to design and brand your white paper to draw attention and build credibility. Maintain consistency with the company image by following brand guidelines on color, font, and images. A professional and polished appearance will build trust with your audience and give your paper an authoritative feel. Design social media posts right in Visme using your Brand Kit and the visuals from your white paper. Try placing the cover page of your white paper into an iPad mockup, so people know that you’re promoting a digital reading product in your post. Thankfully, there are dozens of white paper templates available online that you can simply customize according to your needs.
This title also uses the adjective ‘alarming’ as a support word that makes the title more interesting without sounding exaggerated. Their research will probably prove just how alarming the spread of dengue is, so this is a perfect word choice. Jot down ideas and important points you need to cover under each section. If you’re copying quotes and statements from thought leaders and experts in the field, be sure to mention them by name. Here, you can see headings and subheadings used with small graphics to draw the eye to the different text sections.
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